What It Means in Today’s Food Focused World
Food is ubiquitous. Seemingly everywhere all at once. We are hard-pressed to find a string of hours where food is not offered to us, encouraged onto us, or ‘calling’ to us.
Zealous but misguided nutritionists and dietitians counsel us to eat at least six times a day. Throw love, the concept of “nourishment”, along with the food-triggered dopamine rush, into the mix… and we are left utterly defenseless.
But food is, first and foremost, fuel. We only need to untangle the basic science of how the body responds to our fuel choice and we are swiftly returned to the driver’s seat. We are in control once again. The art of SHIFTing is your return to power by replacing ‘thinking’ with knowing.
We’re not talking about willpower, white knuckling, or pretending we’re not hungry. There’s no hypnosis, pills, drinks or special foods. You just eat in a way where you simply are not hungry, not interested, not tempted, not cravings any of it. You are forgetting to eat more and more often. And you’re loving it because you’re feeling great and losing weight.
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