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Stop Dieting - Start SHIFTing!
Gain the knowledge, resources, inspiration to burn fat, reverse diabetes, get rid of Fibromyalgia pain and more, without sacrifice, food cravings, pills, powders, products or special foods! 

SHIFT Formula has now helped thousands of individuals lose fat, eliminate food cravings, and escape the prison of pain… including Fibromyalgia. SHIFT has reversed… YES, reversed diabetes type 2, and helped those battling cancer, heart disease and so much more. 

SHIFT is really SIMPLE. It’s Education. It’s KNOWING. It’s about making simple small “shifts” that create a huge, positive impact on your health, energy level… and life.
Limited Time BONUS
About Cancer Alternative:
Find out why so many of the foods we label "healthy" actually support the growth of cancer cells. In the Cancer Alternative you'll learn how to make you body an A.C.E. (Anti-Cancer Environment) so you can starve cancer without starving yourself.
(That's a $179 Value!)
These Amazing Results All Started With a Small SHIFT...
Meal Plans / Recipes / Resources
Unlimited Meal Plans 
Take the guesswork out of meals. 

Don't worry about trying to figure what to buy at the grocery. 

And never feel guilty about eating again... even if you say, "WOW... I can eat that and lose weight!?" when you look at our meal plans.
Crazy EZ, No-Hassle Recipes
Now You Can Spend Less Time & Make The Most Delicious Meals Then Ever Before!

Although there really are no special recipes needed with SHIFT... we know some of our SHIFTers really love spending time in the kitchen...


Unfortunately, our recipes will shorten your prep and cooking time. So if you're looking to overcomplicate making dinner, lunch or breakfast, you will be disappointed.
Added Resources!
What are the Top 5 Items to stock in your pantry?

What are the best kitchen tools to use (you probably already own all of them), to make meal prep quick and easy?

And OMG... Sauces, dressings and flavor boosters you won't believe you can actually make in your kitchen... in seconds!

Get it all you answers and then some with our SHIFT Resources.
24/7 Support & Coaching
Weekly Group Coaching & Support Sessions
Have questions? Want to make sure you're doing everything correctly? Just want to hear a friendly, understanding voice? No Problem!

Live coaching with SHIFT Formula founder and author of 'FOOD B.S.', Barb McDermott.

Mondays at 7PM - Eastern.
WATCH The Video... for a "Behind-The-Scenes" look at a SHIFT Support Session >>>>>>>
Private Community 
Facebook Page
Get immediate access to the Private SHIFT Community Facebook Page that provides 24/7 support during your SHIFT.

Want the insider secrets?

Can't wait for the coaching session on Monday's? Want to see some great stories and see how other SHIFTers are doing? Our online community on Facebook has you covered.
SHIFT 21-Day Transformation Program
Includes Everything You Need To Reverse Diabetes, Lose Weight, Get Rid of Fibromyalgia, Inflammation & Chronic Pain, Become an A.C.E., (Anti-Cancer Environment), and So Much More!
HOW IT WORKS... We send you secure access to the SHIFT Formula Membership Site.

Then, over the next 21 days you get a series of daily coaching sessions from SHIFT Formula founder Barb McDermott that deliver easy to follow, step-by-step direction via a short and entertaining video. 

Wondering if it will take 21 days before you start feeling results? You'll be pleasantly surprised how quickly your body responds. Often within hours of the first lesson our members tell us that food cravings are already lessening. And over the first few days as food cravings begin to disappear, a surge of energy will begin to emerge.
PLUS... An Array of Additional SHIFT Courses...
Alzheimer's Alternative
Cancer Alternative
Protect yourself and your loved ones from this devastating disease by implementing these brain-insulating dietary shifts covered in this report. 
Find out why many of the foods we label “healthy” actually support the growth of cancer cells. In the Cancer Alternative we share how to make your body an A.C.E. (Anti-Cancer Environment) so you can starve cancer cells. 
Cholesterol Alternative
Heart Disease Alternative
Cut through all the myth and misinformation surrounding the impact cholesterol has on health. This is ideal if you are concerned about your cholesterol levels. 
Find out why many of the foods we label “healthy” actually support the growth of cancer cells. In the Cancer Alternative we share how to make your body an A.C.E. (Anti-Cancer Environment) so you can starve cancer cells. 
Diabetes Type - 2 Alternative
Diabetes Type - 1 Alternative
Following conventional diabetes diet protocol virtually guarantees you will slip further and further into complications and consequence. Learn the way out once and for all.
While this chronic disease presently cannot be solved, the condition's complications and consequences can be softened. Learn the science and strategies to restoring sanity, satiety, and steadier blood glucose.

Wheat & Grain Alternative
Weight Loss Alternative
Are wheat and grain compromising your health? Learn about the science and connection between wheat, grain, inflammation, weight gain, pain and autoimmune conditions so you can cut through the hype and make smart health enhancing decisions.
Smart weight loss is about reducing body fat while preserving muscle. It's about shifting our metabolism from sugar burner to fat burner once and for all. You deserve to feel great, look great and be, healthfully, great. It all comes down to knowing, then applying, the science.
SHIFT is NOT a Diet...
My 21-Day Transformation System (That you get FREE!), provides you with a simple process so you can make the best, easy and delicious food choices to lose weight, reverse diabetes, eliminate pain caused by Fibromyalgia, and inflammatory conditions, guard against cancer, heart disease, Alzheimer's and get you out of health crises...

...WITHOUT Deprivation or Starvation... there are no foods "off limits". "Yes, you can eat full-flavor foods, many of which you thought you shouldn't eat, and lose weight."

...WITHOUT Spending Hours in the Gym... it is scientifically proven that if you're a sugar burner, it's scientifically impossible to burn fat. So no matter how hard you exercise, the fat stays in LOCKDOWN. We'll show you how to SHIFT from sugar burner to fat burner, so you can burn fat 24/7.

...WITHOUT Craving Food... finally get rid of incessant food cravings. In fact, you'll notice a big difference within 24 hours of beginning the program. And don't be surprised if you start forgetting to eat!

...WITHOUT Energy Loss... losing weight does not have to include a drop in your energy level. One of the biggest advantages of the 21-Day System is the HUGE boost in energy you get.

...WITHOUT Pills, Powders, Potions, Products, or Special Foods... you may be surprised to know that all the foods required to SHIFT over the next 21-days can be found at your local grocery. And most of them are probably already in your pantry.

And most of our SHIFTers report saving money on groceries because they're eating more filling foods. So it's a double win!

Here's A Taste Of The Results You Can Expect...
Here's What "SHIFTers" Have To Say...
"I will never think about food the way I USED to think about food. And I've lost 14 pounds now!"
"All those foods I USED to crave... I don't crave them anymore."

"I can't put my head in the sand. I know it's coming to me."
You Get Our 60-Day, No Risk, No Questions Asked, Money-Back Guarantee
That’s right... you get our iron-clad 60-Day, No Risk, No Questions Asked, Money-Back Guarantee.

That means you can go through the complete 21-Day Program and give yourself a full 60-days of using our system to see the results.

I know it will work, that's why I can offer such an amazing guarantee!

And if for any reason… or even no reason... you decide you’d like your money back at any point during the first 60 days, simply call or email us and you’ll get every penny returned. 

Remember This Special Price Is Only Available For A Limited Time. 

So take advantage of it now before you forget. 

And remember, there’s no financial risk in your decision today. 
What Makes The SHIFT Formula Different?
We Are SHIFTers Too
We aren’t celebrity spokespeople pitching the latest fad. We aren’t fitness gurus trying to lure in clients to sell their expensive powders, drinks and supplements. Me, my husband and my kids including our Type 1 Diabetic daughter Erin enjoy living the SHIFT life 24/7/365 and reaping all the benefits.

We are in-the-trenches DOERS who despise all the theory, fads and information that just doesn’t work or only provide temporary results. We believe the best way to learn something is to roll up your sleeves, get your hands a little dirty and decide for yourself. This unique perspective is why our program is just flat out better than any other digital weight loss / health gain program on the market. That may sound like bragging, but we believe, “It ain’t bragging if it’s true.” :)
SHIFT Is Not a Diet or Calorie Restriction Program 
We all know diets don’t work. But I’d argue that diets do work… temporarily They just aren’t sustainable. Even the most self-disciplined can only deprive themselves for so long, then the pendulum swings the other way. Often resulting in weight gain beyond where they started their diet.

That’s why I knew, when trying to help my daughter with her lifelong, chronic disease (Type 1 Diabetes), that she needed a program that allowed her to eat delicious foods, that didn’t compromise her blood sugar levels, and insured that she wasn’t dealing with constant food cravings. In short, by eating smarter, our SHIFT clients eat yummy foods they have avoided for years because they had been told (wrongly) that those foods would compromise their health and turn to fat.
SHIFT Is Not About Weight Loss… (Although You Will Lose Fat Effortlessly.)
The SHIFT Formula® is not just another weight loss program. It’s a complete action program built upon a SCIENCE Based Formula. And although, the majority of our clients come to us for weight loss, what you’ll discover is that once you begin your SHIFT, weight loss in the form of significant fat reduction becomes a naturally occurring result.

By shifting from sugar burner to fat burner, which is exactly what happens in the program, you provide your body the means to work the way it was intended to. Your body will choose and burn it’s preferred energy source, ‘fat’ over ‘sugar’. And with that comes a host of benefits including increased energy, clearer thinking, better sleep, improved A1c and blood sugar levels, reduced inflammation, and yes… weight loss.

You’ll also deprive cancer cells of their fuel source.
You Don’t Need A Personal Trainer, Gym Membership or Rigorous Exercise to Succeed!
As an owner of a chain of health clubs for over twenty years, what I’m about to say may sound like blasphemy…

“Exercise Is Overrated!”

For years I’d watch member after member come into my health clubs, pound their bodies on treadmills, take multiple exercise classes, sometimes daily, and never really get results.

Now we know why. And my SHIFTers are getting amazing results without all that physical abuse to their bodies.
SHIFT Is Not Just For… YOU!
We've amassed countless success stories of spouses and other family members benefiting from SHIFT. Because SHIFT is not a diet, and you’ll find yourself eating foods you’ve only dreamed about eating in the past, your family will love your meals. You’ll turn them into fat burners without them even knowing it!

With SHIFT you no longer have to cook two separate meals. There’s no need to sit at the dinner table wishing you were eating what everyone else was eating.
About Your Instructor & Coach...
Founder of the SHIFT Formula, Barb McDermott has helped countless people suffering from diabetes,cancer, heart disease, rheumatoid arthritis, chronic pain, weight gain, pre-diabetes, depression, and other ailments.

For over two decades, Barb and her husband owned and operated a chain of health clubs. She also hosted her own exercise television show and produced top-selling exercise videos. As a highly sought after fitness instructor, Barb would watch member after member slip into declining health with steady chronic weight gain, despite religiously exercising. Little did she know… the solution would present itself through her daughter Erin.

Along with her health and fitness experience, Barb is the real-life mother of Axl Heck, eldest son on the ABC hit comedy, The Middle. Her son Charlie’s ability to make her laugh provides the comic relief that strengthens her ability to push through tough times. “She who laughs, lasts!"

But it wasn’t until her daughter Erin was diagnosed at age 16 that Barb began the journey that would lead to the SHIFT Formula®. 
Are You Struggling With Weight Gain?
There’s nothing more frustrating than following the rules of “healthy” while watching the scale continue to rise. So let us fix that for you.
Those Looking To (Permanently) Lose Fat Love SHIFT
Weight gain is not your fault… or your plight in life!

…..You’ve been led to believe eating “Healthy” foods will get you back to normal. But it’s that so called helpful advice that can actually cause an avalanche of weight gain.

…..You’ve been led to believe that if you exercise enough, you’ll lose the weight. However, that’s not how the body works. And when your body is in fat lock-down, it doesn’t matter how hard you workout, you’ll never lose enough fat to make any kind of permanent improvement. This is simple science.

And that’s why the SHIFT Formula® is “permanent” weight loss’ best friend. By following the SHIFT science, you’ll not only lose fat and weight, you’ll do it without the constant food cravings and without depriving yourself. In fact you’ll eat delicious foods that you’ve never thought would touch your lips again, while you watch your waist line shrink and shrink.
Would You Like To Reverse Type 2 Diabetes?
Imagine going back to a life before Type 2 Diabetes. Reversing your Type 2 condition is possible and can happen faster than you think.
Type 2 Diabetics Love SHIFT
As a Type 2 Diabetic you know the future is riddled with many health challenges, compromises, and expensive medications. These medications will help you live with this debilitating condition. They may appear to resolve the ‘problem’ but they are simply masking the reality… compromised health, accelerated aging, shortened life-span.

Wouldn’t you rather reverse Type 2 altogether?

Fortunately, that’s exactly what the SHIFT Formula® offers! Get your old life back. A life without expensive medications, injections, high A1Cs, blood sugar spikes and most importantly, a life where you are in control… not Type 2.
Would You Like To Soften Type 1 Diabetes?
Living with Type 1 is very, very hard and at times can seem virtually impossible. Although there is no cure, there is a better life awaiting you.
Type 1 Diabetics Love SHIFT
SHIFT originated out of founder Barb McDermott’s research to help her Type 1 Diabetic daughter, Erin. Not long after the diagnosis, and while painstakingly following the diet advice from the medical community, Barb watched in defeat as Erin’s weight skyrocketed 35 pounds, while her energy level, and will to live plummeted.

Fortunately, Barb figured out the SHIFT Formula® and now it has become the Type 1 Diabetic’s best friend by softening the hard edges of the disease, and getting them back to optimal weight, and optimal A1c… without constant food cravings.
Would You Like To Reduce Inflammation & Joint Pain?
Life is challenging enough. But to have to endure pain that drains your energy, interrupts your sleep and keeps you from experiencing the joys of your day is not fair. And now, it no longer needs to be your fate.
Those Struggling with Inflammation & Joint Pain Love SHIFT
One of the main reasons people struggle with inflammation and joint pain has nothing to do with living a “healthy” lifestyle and everything to do with science and how your body reacts to foods.

Thanks to the SHIFT Formula®, your best days are still ahead of you. Once you understand the science, it becomes crystal clear that pain does not need to part of your life anymore.
You come so far... and I want to see you succeed like so many other SHIFTers who have been in your situation.

You deserve a better life. 

Your solution awaits. Go ahead and join the SHIFT Movement now before the Free One Month Trial disappears.

I look forward to working with you!

P.S. I would never ask you to invest in my program if I didn't believe 100% in how quickly it will benefit you! That's why I offer a full 60-Day Money Back Guarantee. 
Barb McDermott
Founder, SHIFT Formula 
1 Bayview Blvd 
Ft. Myers Beach, FL 33931
Need Help?
(888) 477.4300
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