Founder of the SHIFT Formula, Barb McDermott has helped countless people suffering from diabetes (type 1 and type 2), cancer, heart disease, rheumatoid arthritis, chronic pain, weight gain, pre-diabetes, depression, and other ailments.

For over two decades, Barb and her husband owned and operated a chain of health clubs. She also hosted her own exercise television show and produced top-selling exercise videos. As a highly sought after fitness instructor, Barb would watch member after member slip into declining health with steady chronic weight gain, despite religiously exercising. Little did she know... the solution would present itself through her daughter Erin... soon to be diagnosed with type 1 diabetes.

Along with her health and fitness experience, Barb is the real-life mother of Axl Heck, eldest son on the ABC hit comedy, The Middle.

Barb’s journey that would lead to the SHIFT Formula™ started when daughter Erin was diagnosed (Type 1) at age 16. Despite following doctors’ orders and the general protocol for healthy living... exercise, balanced organic foods diet... her daughter was, like many of her health club members, progressively slipping away... steady weight gain, steady health decline. Only a mother can understand the pain and suffering of a child crumbling under the weight of a lifetime, life-impacting disease. Which is why Barb took matters into her own hands and founded the SHIFT Formula™

What Makes The SHIFT Formula Different?

We Are SHIFTers Too

We aren’t celebrity spokespeople pitching the latest fad. We aren’t fitness gurus trying to lure in clients to sell their expensive powders, drinks and supplements. Me, my husband and my kids including our Type 1 Diabetic daughter Erin enjoy living the SHIFT life 24/7/365 and reaping all the benefits.

We are in-the-trenches DOERS who despise all the theory, fads and information that just doesn’t work or only provide temporary results. We believe the best way to learn something is to roll up your sleeves, get your hands a little dirty and decide for yourself. This unique perspective is why our program is just flat out better than any other digital weight loss / health gain program on the market. That may sound like bragging, but we believe, “It ain’t bragging if it’s true.” 🙂

SHIFT Is Not a Diet or Calorie Restriction Program

We all know diets don’t work. But I’d argue that diets do work… temporarily They just aren’t sustainable. Even the most self-disciplined can only deprive themselves for so long, then the pendulum swings the other way. Often resulting in weight gain beyond where they started their diet.

That’s why I knew, when trying to help my daughter with her lifelong, chronic disease (Type 1 Diabetes), that she needed a program that allowed her to eat delicious foods, that didn’t compromise her blood sugar levels, and insured that she wasn’t dealing with constant food cravings. In short, by eating smarter, our SHIFT clients eat yummy foods they have avoided for years because they had been told (wrongly) that those foods would compromise their health and turn to fat. 🙂

SHIFT Is Not About Weight Loss... (Although You Will Lose Fat Effortlessly.)

The SHIFT Formula® is not just another weight loss program. It’s a complete action program built upon a SCIENCE Based Formula. And although, the majority of our clients come to us for weight loss, what you’ll discover is that once you begin your SHIFT, weight loss in the form of significant fat reduction becomes a naturally occurring result.

By shifting from sugar burner to fat burner, which is exactly what happens in the program, you provide your body the means to work the way it was intended to. Your body will choose and burn it’s preferred energy source, ‘fat’ over ‘sugar’. And with that comes a host of benefits including increased energy, clearer thinking, better sleep, improved A1c and blood sugar levels, reduced inflammation, and yes... weight loss.

You’ll also deprive cancer cells of their fuel source.

You Don’t Need A Personal Trainer, Gym Membership or Rigorous Exercise to Succeed!

As an owner of a chain of health clubs for over twenty years, what I’m about to say may sound like blasphemy...

“Exercise Is Overrated!”

For years I’d watch member after member come into my health clubs, pound their bodies on treadmills, take multiple exercise classes, sometimes daily, and never really get results.

Now we know why. And my SHIFTers are getting amazing results without all that physical abuse to their bodies.

SHIFT Is Not Just For... YOU!

We've amassed countless success stories of spouses and other family members benefiting from SHIFT. Because SHIFT is not a diet, and you’ll find yourself eating foods you’ve only dreamed about eating in the past, your family will love your meals. You’ll turn them into fat burners without them even knowing it!

With SHIFT you no longer have to cook two separate meals. There’s no need to sit at the dinner table wishing you were eating what everyone else was eating.