How To Starve Cancer

How To Starve Cancer...
By Turning Your Body Into An A.C.E. (Anti-Cancer Environment)

In a recent presentation SHIFT Formula founder Barb McDermott shares the food science behind preventing and/or fighting cancer to significantly tip the odds in your favor...

Here's What You'll Discover:

  • Find Out The #1 Major "Metabolic" Weakness of Cancer Cells and how to insure you do everything to EXPLOIT it
  • How To Eat in a way that makes your body Hostile to Cancer
  • What visceral belly fat and cancer have in common
  • How to significantly SHIFT the Cancer Fighting & Prevention Odds in your Favor
  • Why High Insulin Levels in your body stimulate cancer growth... and how to avoid it
  • How To STARVE Cancer WITHOUT Starving Yourself... and eat better more flavorful, everyday foods that you never though possible

Video Index:

0:00 - Starve Cancer Introduction
3:27 - About your instructor & best-selling author Barb McDermott
9:45 - Overview of the chemistry of cancer and why it is possible to deprive cancer cells of their fuel source
12:51 - How cancer works (101)
16:20 - The connection between cancer and blood sugar
17:35 - Cancer Answer
18:50 - SHIFTing your odds to fight / prevent cancer
20:35 - Cancer Cells' Weakness
23:52 - How to GROW breast cancer cells
26:56 - How to KILL cancer cells
27:05 - The problem with Elevated Insulin Levels
30:41 - Why cancer LOVES overweight
32:38 - The visceral belly fat / cancer connection
34:22 - The solution to obesity... ketosis (Unlocking and using body fat as fuel.)
35:49 - Ketogenic Therapy
38:58 - The Cancer Alternative Program
41:38 - Nutritional Therapy
43:16 - Acidity & Alkalinity
44:40 - Ketogenic Diet Advantage
45:55 - Alkaline diet impact on cancer
46:32 - The problem with juicing or nutritioning our way out of cancer
47:58 - The challenge with a plants only diet
49:55 - Oxidative Stress... how to reduce free-radicals and minimize cell damage
51:06 - Why radiation therapy uses free-radicals to kill cancer cells
51:55 - How to increase radiation therapy effectiveness
52:35 - Are we Fortifying Cancer with an arsenal of antioxidants?
53:44 - The Insanity of Exercise
54:27 - How to exercise to challenge cancer
55:37 - Why stress is cancer supporting
56:58 - How cancer cells protect themselves from stress
57:18 - The SHIFT domino effect on cancer
60:00 - What's Next?
61:57 - The Cancer Alternative Program

0:00 - Starve Cancer Introduction

Charlie: Welcome everyone, my name is Charlie McDermott. I'm here with my wife-

Barb: I'm Barb.

Charlie: And we are here to talk about how to turn your body into an ACE. - An anti-cancer environment.

Barb mentioned this a while back about rather than fighting cancer, which is certainly, certainly important. From our point of view, there's an important component that we just go, "Wow, why is the cancer community-"

Barb: Mainstream.

Charlie: ... "Missing out, or not even talking about this?"

Barb: As much as we feel it should be talked about.

Charlie: Yeah. We're gonna talk about starving cancer, and in the weeks to come as you'll soon hear about. I'm gonna start us off, but you were talking about why you're here.

Barb: Yeah. Again, we don't have cancer directly in our family. But we have a child compromised with an autoimmune disease, and that her situation might ... every other person with diabetes type two, or the autoimmune cousin type one, knows these individuals are at a heightened risk for heart disease, cancer, neuropathy, kidney failure. Lots of lousy things, right? Not only are they at risk of getting, or being diagnosed with these lousy-s, but they're also at a heightened risk of not winning the battle. When you have a child in a compromised situation, I need to find out everything I could. The interesting thing was it presented itself to me when I wasn't even necessarily looking for that particular answer. Answers were coming to me like, "What!" The connection between breast cancer and type one diabetes, yeah.

That's why I'm here. I learn too much not to share what I've learned. When you see the words “starve cancer,” don't let that scare you. It doesn't mean we're starving ourselves, we're actually just depriving cancer cells of their primary fuel. It makes it sound as if it's some kind of extreme way of living or eating, or sacrificial. But its actually not. We've had SHIFTers naturally defend themselves against cancers, or get them through cancers more easily than they would have otherwise. We have a long story about that. Just what we call an anti-cancer environment. We want our environment to be healthy for healthy cells, and hostile to rogue cancer cells. That's what we're all about, does that help?

Charlie: That does, that does. Let me start by going back to the screen share. I'm gonna be bouncing back and forth here. Let's start by introducing Barb here. Here we go.

Barb: Above and beyond me sitting here waving to you in my blue shirt, right?

Charlie: Here we are. Welcome to those who are just joining us. We are here to talk about how to turn your body into an ACE, an anti-cancer environment. This is all about instead of fighting cancer, although that's extremely important, let's talk about how to starve cancer.

3:27 - About your instructor & best-selling author Barb McDermott

Charlie: Barb is a teacher.

Barb: I'm the teacher today.

Charlie M: You are a teacher, and for 23 years, this teacher helped me. Well more so, I think I helped you most of the time.

Barb: It worked both ways. We ran our health clubs.

Charlie: Yeah. We ran a chain of health clubs in the West Chester, Pennsylvania area. Then we transitioned into other stuff. Recently, you became a best-selling author. Yeah. A little brown book, FOOD B.S, has helped now hundreds, probably thousands of individuals with all kinds of health conditions including cancer, as well as diabetes, fibromyalgia, and chronic pain, arthritis and on, and on.

Barb: Simplifying the science, simplifying the science.

Charlie: Yeah. It's a must read. Those of you as we go through tonight's program wanna get a feel for what SHIFT is all about, that's a great start. Go to foodbsbook.com, and we'll actually pay for the book for you.

Barb: Foodbsbook.com.

Charlie: As Barb mentioned earlier, she stumbled upon this formula, what we call SHIFT Formula in trying to figure out our daughter, Erin, who was struggling mightily with type one diabetes. Diagnosed at age 16, and for seven long years tried just about everything, and then some, and then sometimes twice, thinking, "Well the first time, maybe we missed something."

Barb: Yeah, we weren't motivated enough.

Charlie: A spectrum from exercise to green drinks to alkaline camps or whatever your goal is with drinks.

Barb: Alkalinizing, yeah.

Charlie: That we looked in investing 10, $20,000-

Barb: $26,000.

Charlie: ... for a week. It just-

Barb: Wasn't the answer.

Charlie: ... we could talk all night about all the different courses that Barb took, and publications.

Barb: But what I learned was that doesn't work, that doesn't work, that doesn't work, that doesn't work, that doesn't work. In the investigation, we learned what not to ... what doesn't work. That's important too, right?

Charlie: Yeah, yeah. No one gets it right the first time.

Barb: No, not often. If you do it right the first time, you don't know that you know it's right, because you don't have enough failures, right?

Charlie: We ... I hesitate to say “figure it out,” Erin with type one diabetes as many of you know, there's no cure for that, but certainly figured out in the way that we helped her stabilize her blood sugar, which her blood sugar levels, which of course helps in all different aspects.

Barb: That's with Food B.S., blood sugar, that's what that's about. That applies to all of us, not just those with diabetes.

Charlie: Little did we know, as we were helping Erin, we were helping ourselves.

Barb: We helped ourselves big time.

Charlie: When we SHIFTed, we didn't know. We weren't calling it SHIFT at the time. All of a sudden, my allergies that were with me for years and years, I was getting shots and taking medicine. If I missed a day of medicine, I'd have a head cold, and a sore throat. Within days, I went, "Oh-"

Barb: I forgot.

Charlie: "I've forgot to take my allergy medicine, and I feel fine." I haven't taken a pill since, and that's going on five years now. I haven't been sick, nothing.

Barb: Yeah, we haven't been since.

Charlie: Nothing, zilch, zero. We could tell you, again, all different kinds of stories, but we'll just share a few as we move on. The sheer version as folks saw what happened with Erin, weight loss of about 30, 35 pounds, and as I said, blood sugar stabilizing, insulin-

Barb: Cravings.

Charlie: ... down to 75%, cravings gone, eliminated. We started saying-

Barb: Energy.

Charlie: ... "Hey, can you help me with all kinds of different conditions?"

Barb: And I was like, "Let's give it a try." And we was like, "Oh, that worked." Yeah.

Charlie: Anyway, we are here to share that knowledge with you, and yeah by the way Barb is not a cook.

Barb: Not a kitchen girl.

Charlie: Which is another reason why we love SHIFT, because-

Barb: It can be fancy or it can be minimalist. Cooking, or not even cooking at all!

Charlie: As you go through this tonight and you're wondering, "Oh how-"

Barb: You don't have to be a recipe book.

Charlie: "How challenging is this going to be? How much am I gonna have to SHIFT my eating, and eat crazy foods and all that?" Forget it. It is brain dead simple. It is so darn easy, as I said to Barb, "It's easier for me to cook a meal now than it ever was pre-SHIFTing."

Barb: So why aren't more people doing it, Char, if it's so easy? Because it's counter-intuitive. It goes against every magazine they sell in the supermarket checkout. Either some partial truths written in different articles, but it's counter-conventional, so that's why everyone's not doing it. Plus, it makes people healthy, and often times not need medicine, so you're not gonna really be supported, you know what I mean?

Charlie: Here's the gang. Here's the McDermott's. We have three kids, we talked about Erin earlier, and we have our oldest, Charlie, who lives in Los Angeles along with our youngest, Grace, who is also in Los Angeles living pretty close to one another. Grace is a photographer, and Charlie is ... yes, if he looks familiar, he is an actor. He is on the show The Middle, and there we are a few years ago with, yes, that is-

Barb: What a lucky moment.

Charlie: ... Dick Van Dyke. We just happened to walk on the sound stage when they were filming an episode with Dick Van Dyke and his brother, Jerry Van Dyke.

Barb: Ahh, to get to do a dance number with Dick Van Dyke! I didn't get to do that, but I imagined I did. It was pretty cool.

Charlie: Yep. There's Erin who we talked about, and about her experience with this new way of eating.

9:45 - Overview of the chemistry of cancer and why it is possible to deprive cancer cells of their fuel source

Charlie: Erin, who we talked about, and about her experience with this new way of eating.

Barb: It just calmed everything, it steadied everything. It took away the bloat, it took away, as we said before, the cravings. I call them food demons. When you absolutely have to go for that sugary something, or whatever. That unravels this. When you realize it's chemistry driven, it's not discipline or lack of hustle, or a character flaw.

No, it's really just not knowing the impact on our foods, and that specific impact on our body's ability to burn fat versus store fat. To deprive cancer cells of fuel, or supply them with cancer cell fuel. To feed in to cravings or to quiet cravings. They all match. The very same way of eating that takes us to fat burning rather than fat storage, also takes us to depriving cancer cells of fuel, and also takes us to quieting cravings, or limiting them all together.

The wins are stacked, but then the losses are stacked too. That's generally what most people who are struggling with some kind of chronic metabolic condition experience. They feel like the cards are stacked against them. But once you understand the science, you can literally shift that in your favor. We're just gonna talk about some simple science revolving around that big lousy C word, cancer.

Charlie: You ready?

Barb: I think everyone's ready.

Charlie: Yeah, let's do it. Let's do it. Let me get the slides up here.

Barb: While he's setting the slides up here, remember the way I share science is that I do my very best to take complicated situations. Cancer's a complicated science. I am not a doctor, but I am a mom who keeps reading, and researching, and trying things out, and sharing, and I see results, right? What I do is I take the science, I simplify it down to a middle school, high school level where we all can understand it because if we can't understand it, we can't act on it. Just understand that what we're gonna share today is that we want to, to the best of our ability, to do our part that we are responsible for creating our internal environment to be anti-cancer, hostile of cancer. That's what this is all about.

We say, "Don't fight cancer." There's so much fighting. "We're behind you for the fight." When I hear the word fight, I think of a war, or a battle. When there's a war or a battle going on, I know that the first thing, the first strategies in war is A, to learn about your foe, your enemy, its strengths or its weaknesses and both. One of the first things you do is you starve or cut off the fuel supply, because nothing can operate when it's not fueled, right? That's interesting enough. That's where this all ... it's amazing how it all comes together.

When we talk about starving cancer, we're not starving our healthy cells, no. We're actually gonna be fortifying them with the beautiful macronutrient that is fat, and ketone bodies, which are these therapeutic energy molecules, a byproduct of metabolizing fat, and guess what? Cancer cells can't access those. We are not starving ourselves, we're just specifically starving cancer tumorous cells, depriving them as best we can of their primary fuel source.

12:51 - How cancer works (101)

Barb: Here we go. How does cancer even take hold? Again, fifth grade version here. Apoptosis is basically cell suicide, committing suicide. Our healthy cells are designed that when they're corrupted, or they're deranged, or they get manipulated by a toxic environment or pollutants and anti-nutrients, we breathe in lousy things, we consume lousy things. Even in our lotions, there are lousy things, right? There are environmental pollutants that come into our body one way or another, and they can corrupt an otherwise healthy cell. You don't catch cancer from somebody else, right? It develops within us. One of our healthy cells is corrupted, and guess what happens?

The Apoptosis, the program to cell death gets turned off. When a healthy cell gets ruined, it should just die. That's a beautifully working system, but for some reason, these cells don't die. That program to cell death gets turned off. Now we have an otherwise one time healthy cell, now is corrupted. It's gonna keep growing more of this corruptness that's cancer. In the community of the world, we have, looking at cancer as a genetic disease, or a metabolic disease. Well genetically, we can be predisposed, or vulnerable to developing cancer. That's why some families, there's a lot of cancer in the family, and some families don't. We're genetically strong and weak in certain areas. The pharmaceutical company, Oncology company views it from that genetic disease point of view. There's definitely truth in that. But remember, that's very expensive, it's toxic. When we're doing chemotherapy, which often times we have to do that, but you see all the fast growing cells, your hair, well you lose it. It's trying to chemically kill the cell.

There's the fighting. We're looking at it from a different therapeutic lens. But often times it's ineffective, and I'm just sharing what I've read in research. Many out there will say, "Our individual's dying of cancer, or dying of the therapies to fight cancer." Or a little bit of both, and I don't have the answer. We're just having conversations. Next slide please. Okay, pharmaceutical. That's more the genetic. But then, a lot of the research studies of oncology, the study of cancer believe that it's a metabolic disease. That goes way back to Warburg. We're talking like a century ago.

First of all, it's not expensive. It's a non-toxic way of looking or effective therapies against. Metabolic refers to our bodies ability to take food and convert it to energy. How does that play into, not so much the cause of cancer, but the supporting of those cell suicide turned off, corruptions growing metabolically. Can we support or not support that? That's really what this is all about. Obviously when you change the way you eat, that's a non-toxic way to tip the odds in your favor.

16:20 - The connection between cancer and blood sugar

Barb: What does cancer have to do with blood sugar? That's where you see the letters B.S. Whenever I talk about B.S. Sometimes I'm talking about belief systems, but often times we're talking about blood sugar. The interesting thing which knocked me off my rocker, but it actually made me understand why my type one diabetic would be more prone to developing cancer, and not living from it than her brother or sister is because she has a system where her body doesn't produce insulin.

Glucose is mayhem for a type one diabetic. They learn how to manage it, but it's exhausting. It's 24/7. Cancer cells actually depend very highly on their primary fuel of glucose. That's blood sugar. When we eat food, and it's converted to glucose. Glucose and blood sugar are the very same thing. Cancer cells also have to rely on a small hormone called insulin. Insulin, basically like a little crate, opens up the cells in our body, and allows the glucose fuel to get in. Glucose is fuel, and it's a great thing. But in excess, it's not so great. If it's feeding cancer cells, heck no. Maybe there is something that I can do.

17:35 - Cancer Answer

Barb: Sometimes I use this as a cancer answer. It's not a cure. But is there something that we can do? We can look at toxic therapy, which is chemotherapy and radiation, and yes, if your doctors are suggesting we need to do that, then we need to do that. But is there something else I can do while that's going on to support that? Yeah. That's what we call the non-toxic therapy. It's called metabolic therapy, and again, we're just reinforcing what metabolism means. It's the conversion of food to energy, and all the different building blocks that support cell life.

A perfect example is my friend Betty up at the top. She's a cancer survivor, also a type two diabetic. You see the relationship? Many type two diabetics are also in a cancer situation because they have an exorbitant amount of glucose, because that system of regulating that is not doing so good. But she understands how to eat, and she know that eating all these delicious foods, she's not feeding cancer, she's feeding her healthy cells, enjoying life, not feeding cancer. When I say an answer to cancer, that's what I mean. Not a cure, but something that we can do proactively and very simply.

18:50 - SHIFTing your odds to fight / prevent cancer

Barb: When you do something like SHIFT, what we talk about is we teach people how to eat, so that the odds are in their cancer fighting favor. We want to fight cancer. I know it says fighting there, but we're helping to tip the odds. We don't want cancer cells to even take hold, that's what that first one's about. Second one, cancer cell growth. Don't supply them with the fuel as to the best of our ability.

Our internal environment literally becomes hostile, not friendly to the cancer starting in the first place because cancer has a metabolic weakness that we can exploit. It relies on glucose and glutamine, okay. That's deeper science for another time. But it cannot operate on the byproduct of fat metabolism, which is these ketone bodies that we learn about in SHIFT. We can actually provide our body with beautiful fuel, ketone bodies, and a lot less of the cancer cell fuel.

But here's the good thing, horrible cancer cells need about sometimes 30 times, if not more, fuel than a healthy cell. Even SHIFTing out some of that glucose food, which is carbohydrate fuel, and too much protein can be a problem too. But SHIFTing that, even little hinges is gonna significantly stall cancers growth, or make it really hard for it to grow. We wanna bend it, and twist it, and choke it. That's what we can do it.

20:35 - Cancer Cells' Weakness

Barb: Talking about cancer cells weakness in the next slide. The weaknesses that we just said, it relies on high levels of glucose. Every time we eat a high carbohydrate meal, we literally flood our bloodstream with glucose. What is that doing? Cancer cells nearby, they're loving that.

Charlie: They are loving that.

Barb: They're designed to be able to suck that glucose up, and they also rely on high levels on insulin. Insulin is produced by our pancreas, directly proportional to our blood sugar rise from the meal we just ate. Glucose and insulin are implicated in cancer. Understanding this science, it puts you in the drivers seat and gives you that little extra ... I shouldn't say little. It gives you a huge advantage. Let me look up here. Here, I have my friend Susan, reversing type two diabetes. Remember, cancer and diabetes are friendly to one another. You don't catch one from the other, but they will support one another. Susan was one of these individuals who had diabetes forever as an adult. When you have a chronic disease, it gets worse, and worse, and worse unless you know how to effectively and strategically put some actions into place that are gonna slow that down. Cancer is also a chronic disease that can get worse, and worse, and worse, until you know the rules, and know how to play them in your favor, and not damn cancer’s favor.

My friend Susan here, with her ... basically we have a report card, I call, when you're diabetic. You can be very diabetic, which is really lousy, blood sugar's really high, and not managed very well. Then that number can come down, that value can come down. We talk about that in our SHIFT program more explicitly. But, she was able to get her nightmare to come way down. So much so, that if you ever heard of an individual as a diabetes consequence, like neuropathy or kidney failure, or having an open wound on your body that just won't heal.

Now our friend, Susan, she had been dealing with this for almost two years. Her doctors had said, "Well there's nothing more we can do." She was doing treatment after treatment, going to a wound clinic. You can imagine the expense, the time, the frustration. Within five months of SHIFTing, that wound has closed. Her A1C, which is her diabetes report card, has dropped. Dropped is a good thing. It's amazing. Along with the weight, along with cravings, and energy, the opposite, going up.

Again, the interesting thing about cancer, diabetes, fibromyalgia, heart disease, Alzheimer's, Parkinson's, MS, we can go on. These are all metabolically driven, and they're all cousins, or friendly toward one another, I should say, because they all have glucose and insulin as part of their equation. That's the science that we teach, trying to take the complexities, and the compartments. I'm on the cancer team, I'm on the fibromyalgia team, I'm the diabetes team. They're all from the same nucleus that just shoot out what is each persons' weakness. That's how it's gonna manifest. But we need to understand this from a human point of view.

23:52 - How to GROW breast cancer cells

Barb: Next thing. Here's the science stuff that I had come across. This is directly from one of the science research papers that I had read. It said, "Growing breast cancer cells in the lab has been a revelation for this scientist," I'm not gonna try and pronounce it.

Charlie: Vuk.

Barb: Vuk Stambolic. "The protocol that he follows is decades." That's tens, tens, tens old. "Widely used. The recipe calls," now this is for growing a breast cancer in a Petri-dish. "a large dose of glucose, carbohydrate, blood sugar, and a growth factor hormone, which is IGF." We'll get to that later. There's that word again, insulin. Where there's insulin, there's growth hormone involved. I can probably add in here too. Insulin is a hormone. Growth factor is a hormone. The hormones stimulate or allow for things to happen. It's not fuel, it stimulates. We just talked to a young woman today with breast cancer and said she, "Believed that estrogen was fueling her cancer cells." I would suggest that estrogen is stimulating the growth of the breast cancer cells, but glucose is fueling it. It's a little bit different.

Hormones definitely play a part, they are a variable that are definitely involved in different types of cancer. However, it is the glucose underneath it all that is fueling it. If her doctor's giving her a pill to lower her estrogen, so that she doesn't keep growing breast tissue in a fight against breast cancer, she could also strategically shift her eating, and deprive those damn breast cancer cells of glucose. That's where this all sits.

Continuing on with this science research paper he says, "Add these, glucose, blood sugar, growth factor hormone, that's called IGF, and insulin hormone to tissue culture and tumor cells will be fruitful and multiply." Not my words. I got these out of a research paper that continues on to say that, "A curious thing happens if you try to wean the tumor cells off insulin, however. They ‘drop off and die’” That same scientist. This is what he was saying, a cancer researcher at the University of Toronto in Canada. "They're addicted to insulin." Doesn't that tell us if I know that my enemy is addicted to something, aren't I sure as heck gonna pull that out of its existence? The only way to get insulin out of your existence is to get glucose levels down.

It's connect the dots, okay. If you wanna jot that down, you can look that article up. It's a great article. This is what we need to do if we are in a situation, or our loved ones in a situation, our child is in a situation, we do have to listen to the experts, and we go into the medical communities. Absolutely. But we also have to roll up our sleeves, and start looking for some answers ourselves. Some of them might be rabbit holes, some of them might be farfetched ideas like just drink green drinks, just do this, just eat organic. While they all might have a bit of a solution, they're not the whole solution. But it's up to us to go looking.

27:05 - The problem with Elevated Insulin Levels

Barb: We talked about insulin levels, we don't want elevated insulin levels do we? Because that's what they're addicted to, so we want them lower.

Elevated insulin levels are gonna set the stage for what? Other hormones, like that IGF was down there. Other hormones are gonna enhance those metabolic conditions, it makes cancer advancement so easy. Like one down here, the IGF insulin like growth factor. When insulin is involved, you have to understand that insulin's a growth hormone. It's actually not just our blood sugar regulating hormone insulin, it's also a fat storage hormone.

If we have fat, especially around our bellies, thank you insulin. Insulin took your blood sugar, and turned it into belly fat for you. But something like IGF, which when insulin is present, this IGF. It's what helps kids grow. Kids eat meals, they have glucose, that's great. Insulin comes in, glucose gets into the cell, yes! Then they have to grow, right? Their muscles have to grow, their bones have to grow. So an insulin like growth factor helps them to grow. This is why kids who are diagnosed with type one when they're 12 years old, or-

Charlie: That growth spurt.

Barb: ... that puberty spurt. They don't have insulin, because their bodies stop producing it. Therefore the insulin growth factor's not stimulated either, so they look tiny and little, and not growing. It's because they're not. But the opposite of that, high levels of insulin. Guess what? We're gonna be growing. As adults, do we wanna keep growing? No. We wanna level out. If we have cancer cells lurking below the surface, do we want them growing? No. But that's exactly what will happen when insulin levels are high.

Here's another one of our SHIFTers here. Another type two diabetic again. The report card was about a nine. We got him all the way down to a low six, an A1C. But the best thing was he couldn't even walk. He was so bloated. Insulin levels are elevated, our body will retain water. As soon as you get those insulin levels down, the bloat comes off of our body. That's the first thing he felt. 60 pounds lighter.
Insulin doses. Those of us having to actually dose insulin better know what we're doing. Leave the substance, you need it to stay alive, but it can also kill you. You wanna use the least amount of insulin possible to maintain a steady blood sugar. It's not about just dropping insulin, drop insulin in a way that you can also maintain. You have to SHIFT your eating, there's no way out of the game, guys. There's no way out of the game. But he's not only 60 pounds lighter, but his insulin dose. It makes me sick to see he was dosing that many units a day, and most days-

Charlie: 87 in case you can't read it.

Barb: 87 units a day, and he's gotten it down to most times zero. He still has to use insulin, but way, way less. Someone like that, this individual-

Charlie: The other part of that is he was growing. Not only physically, but the insulin was going from-

Barb: ... He was dying.

Charlie: ... 50 units to 60, to 70. This is over the course of a year.

Barb: Diabetes has accelerated aging everybody. Blood sugar in excess accelerates our aging in every way, in every disease, in every situation. Understand blood sugar, bring it down. Not just steady your blood sugar, bring it down. Understand the foods that impact it. Insulin comes down too, and we resolve our crises.

30:41 - Why cancer LOVES overweight

Barb: Again, another piece of science research to put on the screen here. It seems that cancer, his words, "Loves the metabolic environment of the obese person." Anyone who's carrying any extra weight, and the word obesity, it can sound so offensive. But it doesn't really mean that much overweight. It's not that extreme up and over weight, but most obese people have been following the protocol of how to eat healthy. They've exercised, watch what they ate-

Charlie: Yeah, we saw it in the health clubs.

Barb: This is why cancer and diabetes are close friends, because a diabetic body produces the perfect environment. An interesting thing is you don't have to labeled or diagnosed diabetic to be a diabetic environment because your insulin might do the job of bringing the blood sugar down, but guess where the blood sugar's going? Around your belly as fat.

There you can be in a diabetic situation without being labeled diabetic, because your blood sugar, it comes down. But where does the blood sugar go? You're probably carrying it. Studies show that not only is type two diabetes associated with increased cancer incidents, but mortality. Meaning people with type two diabetes die of cancer way more than those of us who don't. I'm sure you can think of someone you know who has had type two diabetes or apple shaped body, and succumbed to cancer. Circulating levels of insulin and IGF factor are directly involved in your ability to beat cancer or lose to cancer. Levels are high, you're not gonna win. Get those levels down, odds in your favor.

That's an Oncologist from McGill University, Michael Pollack,

32:38 - The visceral belly fat / cancer connection

Barb: So, just talking about obesity, as we just did a few seconds ago, it's our waist circumference, meaning belly fat. “Visceral” means the trunk, so when we have elevated circulating insulin, that's because our glucose was high, because our carbohydrate intake was high. Hyperinsulinemia is when we have lots of insulin circulating, so you could be non-diabetic, but be hyperinsulinemia. You have so much insulin doing the job to get the blood sugar down, doctors checking your blood sugar, "Oh you're not too high, you're pre-diabetic. You're not that diabetic." I've heard all these things being said, but my question is, I ask, but how much insulin did it take to get that blood sugar down?

Insulin stokes insulin growth factor, and so on. Insulin's there, cancer cells have activated the glucose. It's just how it works. Again, just very simply, I get into this deeper inside our program. But foods converted glucose bloodstream, blood sugar. Insulin gets the blood sugar out and into the cells. Often times our cells don't need anymore, because we're not running round all day like the kids on the playground, are we? When we have excess blood sugar, our body converts it to fat primarily to our belly. We carry it around our belly. When I first coach individuals I'll say, "I call this our insulin belt. Just put your hands around your waist, and you'll know how prevalent insulin is in our life." Just a little reference, again: it's about awareness.

34:22 - The solution to obesity... ketosis (Unlocking and using body fat as fuel.)

Barb: The cool thing is, the solution to obesity is this beautiful science state, metabolic state called ketosis. We are in ketosis when we are in a beautiful state of fat burning. Using what we have around our middle to fuel our day, that's ketosis. This is what we teach our SHIFTers to do. When can it occur? It can only occur when insulin levels are low, why is that? Because insulin is going to lock your fat stores down, because it needs to get rid of that blood sugar. I'm not burning fat until the blood sugar's taken care of. We learn that all we need to do is reduce our carbohydrate intake, allow some more fat into our diet, and it's delicious. Insulin comes down, and that simple food proportioning allows us to enter our ketosis very naturally throughout the day.

The beautiful thing is we know, we absolutely know, with absolute certainty, the impact of our foods choices, on our bodies ability to burn fat rather that store fat. Shouldn't we all know that? I wanna teach this to middle schoolers and young high school kids. They're the next generation who need to know this. Knowing that what I'm eating is gonna allow my body to be burning fat rather than storing fat, and that's what we teach here. That goes into the cancer connection.

35:49 - Ketogenic Therapy

Barb: So ketosis and the cancer connection is the metabolic therapy that these research scientists and forward thinking doctors are talking about is ketogenic therapy.

Ketogenic means getting our body in ketosis often. It controls eating ketogenically, meaning just less carbohydrate, more fat back in our lives. It controls that level of blood sugar. It controls our glucose and insulin. It severely compromises cancer cells, severely. Not our healthy cells, because they can rely on the ketones that are the byproduct of eating this way. It's fat. Our healthy cells can run on fat, our brains can run on fat, but the cancer cells can't.

Those of us who have SHIFTed, or experiencing energy we thought was only for when we were young or 21, or 18. Our friend Priscilla from up in Canada, oh my gosh she dropped her cravings, she got the energy. She's 73 years old, and I wish you could see the picture of when we first met her, because when she sent a picture showing how well she's done, we're like, "Wait, that's Priscilla?"

Charlie: She came to our seminar.

Barb: E-talk, yeah.

Charlie: A few months later, she stopped by the house. Actually, it was just a few weeks ago.

Barb: Oh that's right.

Charlie: I didn't even know who it was. It wasn't until she left I said, and I saw her name on the letter. I said, "Oh my goodness. That was Priscilla."

Barb: And interestingly, like many sugar burners out there, she had to eat every two to three hours, because you're hungry, because you're craving, because you're in sugar burning mode, which means your body is gonna be demanding glucose.

Hey, if you're in a cancer situation, you might be craving sweets and carbohydrates, because you have a tumorous growth in your body that's demanding it be fed. We need to understand these kind of monsters inside of us. This woman lost 23 pounds and her cravings, and got her energy back. Her blood work is beautiful. Because we overburden our bodies with glucose, and we don't even need that much.

We get into exactly how much we need in our SHIFT program, it's staggering. It makes you understand why you’re compromised. I had been overburdening. We were overburdening our daughter. She's damn flipping type one diabetes, and the doctors were saying, "Have this much carbohydrate every meal." And we were like ... you thought you had to do it, and then you realized we don't have to do anything, and how it all works.

That's where the cancer connects to ketogenic, which connects to ketosis, which solves obesity, which also ... you don't have to be obese to have cancer. Our bodies can handle glucose many different ways. Storing as fat is just one of them.

38:58 - The Cancer Alternative Program

Charlie: Now I know we have a lot more to cover. We've covered a lot, and I've already heard from a few before we even started tonight that, "Oh my goodness, Charlie. I have to leave early. Can I get a recording? What can we do here?" The short version is, and I'll get into more in-depth on the program at the end for those of you who will hang in there. But, we have decided it is so important to get this information out there.

Barb: I would wanna know it.

Charlie: Barb can't do it all, quite frankly, in one night. It's too much, it's not a good learning environment for you because it's just too much to take in. What we've decided to do is to give everyone who is a member access to this course. First we started at looking at charging $197 for this information, and then we kept whittling it down, whittling it down. Then we thought and said, "You know what? Let's just include it in our membership." Now, we also have probably about half our attendees who are not members. Well guess what? We're gonna give you 30 days membership in the program. Once you're a member, when we offer this Cancer Alternative, you'll get access to it. All right, this will be a multi-module program where Barb will cover everything. Nuts and bolts of how to truly make your body an ACE.

Barb: Tip the odds in our favor. Listen to your doctors directives, follow the protocols, but then do something on your end. We're gonna end it right here, aren't we?

Charlie: No.

Barb: Oh, we're gonna keep going?

Charlie: Yeah, we got lots more.

Barb: Oh, okay. I wasn't sure. Everyone's tired out there. The way you said it.

Charlie: The next question is what happens after 30 days? The answer is, you can stay, you can go.

Barb: We don't hold anyone.

Charlie: We hope you stay. It's a month to month thing, and it's $9 a month. Your membership continues, $9 a month, you can access-

Barb: Just that support.

Charlie: ... and we'll get into the details later. The thinking is get in there, get a feel for what it's all about, get access to this important information, and then you decide from there, okay?

41:38 - Nutritional Therapy

Barb: Cancer is very complex, and I speak very sensitively about it. There are lots of ideas out there of how to tip the odds in our favor. Basically we're gonna look through these, and just get a feel for them. We're not saying these are good or bad, or right or wrong. They're just other tools.

The interesting thing though is if you apply the science of ketosis and ketogenic therapy with these, it's explosively powerful. We've heard about alkalinizing. My body's so acidic, I need to alkalize, so I need alkaline foods. There's the idea of not eating any foods, hard foods but just juicing. We're getting very nutrient, dense, a glass full of nutrients. Then of course there's the whole concept of vegetarian or plant-based therapy that somehow meat is your enemy and is going to foil your efforts at surviving cancer. There's the whole concept of making sure we consume enough antioxidants to build our fortress, our arsenal. Exercising our way out of cancer, and addressing stress. Certainly all of these protocols would or could have benefits.

Remember, we are all individuals, and we all view life through our lens. But let's take a look at each one of these things, and see how they unravel.

43:16 - Acidity & Alkalinity

Barb: The concept of acidity and alkalinity. We've always heard, or at least I know I've heard that I once believed that if I had an acidic environment, I was going to be allowing cancer to develop in me. But then I went a little deeper, and I'm like, "What?" Because we had done with this our daughter. We thought if we can get her so alkaline, somehow her autoimmune triggers would defuse, and her pancreas will start working again.

Then I stumbled upon cancers involving this, but many are saying that the acidity associated with cancers actually caused by the cancer, it's a downstream consequence. Not an upstream, it didn't start it. It was created by it.

Again, cancer cells, metabolic dysfunction is that it can only primarily fuel on glucose, and sugar is acidic. They work for creating more acidic body, so it's not necessarily the kinds of foods that we're eating, because inside our body there's different parts of our bodies are acidic, and different parts are alkaline. Your body will adjust accordingly.

But, we have to be careful about the notion of we're creating our situation. That's from Ellen Davis, and she has a beautiful book about fighting cancer with a ketogenic diet.

44:40 - Ketogenic Diet Advantage

Barb: One of the things she has said, "There's a ketogenic diet, a way of eating that has a much more powerful effect on overriding that metabolic dysfunction of cancer than eating more alkaline foods ever could."

If you're just eating cucumbers and greens in an effort to become more alkaline, you could actually be eating eggs, and butter, and creams, and yes meat if you're a meat eater, and have a more powerful effect on challenging cancers' life than just trying to eat cucumbers.

By metabolic dysfunction again, we're talking about its need for glucose. We can eat foods that don't provide our body with glucose. Interesting enough what you're looking at in front of you actually is glucose. When we think of carbohydrate, most of us think of foods in packages, or bakery goods. But our leafy greens are also carbohydrates.

Now, in the ketogenic diet you're eating those greens, but you're not just eating those greens, you're eating other things too.

45:55 - Alkaline diet impact on cancer

Barb: The next one please. Alkaline diets then, are they really successful?

Well it's not in the alkalinity, but rather that they are so low in calories that they induce ketosis without them even realizing. If an individual is only eating cucumbers, and they think that their cancer was solved because they just ate cucumbers.

It wasn't the cucumber that solved the cancer. It's the fact that they didn't eat all the other high glucose foods that would've fed the cancer. They were actually inadvertently, unknowingly starving cancer.

Low in calories is also equivalent with low in glucose.

46:32 - The problem with juicing or nutritioning our way out of cancer

Barb: Then let's look at the idea of juicing. I know we did this too. We tried to create the most powerful smoothie from bananas, and fruits, and apples-

Charlie: And powders.

Barb: ... and kale, and powders and pills and potions. We thought we could nutrition our way out of a problem. Is there enough of a certain kind of nutrient or a mixture of a bunch of nutrients that's gonna be the magic cure for our cancer? Well often times when we're putting that kind of a drink or a beverage together in the quest for all these nutrients, what we don't realize is we're putting in nothing but glucose.

Charlie: Concentrated.

Barb: Concentrated amounts of glucose that actually can feed cancer cells.

That doesn't mean you're not able to juice. You can still juice, but you would understand what might be a better ingredient, like the banana, that's real high in glucose fructose, also your oranges and your grapes, too. The celery, the kale, and the lime are a good idea.

Unfortunately, magazines and newspapers don't get into the detail of it. They just use the word "juicing, I'm juicing." But as one of our SHIFTers just told me this morning, "I did look at the back of the green juices in the supermarket, it's all carbohydrate." "I know, it's all carbohydrate. Yeah."

47:58 - The challenge with a plants only diet

Barb: Then we look at the concept of plants only. Plant-based diet, or a plants only diet, which restricts animal, fats, and proteins.

If you think about an egg, it's quite possibly or literally the worlds most perfect food because it's an embryo that creates life. It has the beautiful proportion of fat and protein, and only a hairline less than one gram of carbohydrate in there. It's interesting.

Unfortunately, if you're eating only plants, it's more challenging because you're gonna make up those other calories in carbohydrates. Often times we end up having more grain in our diet, and more high starchy vegetables in our diet, which are, can be cancer cell fuel, because they're carbohydrate. They're glucose.

Remember that carbohydrate is the macronutrient. There's only three macronutrients, fat, protein, carbohydrate. It's the carbohydrate that increases blood glucose because it is. Glucose breaks down the glucose.

But that doesn't mean we don't eat carbohydrate, we just know how to eat it so we track it through our day and not stack it. We understand which carbohydrate's gonna work for us, not against us.

But if you look at each of these foods on this picture, butter does not contribute to blood glucose. It's not gonna fuel cancer. That steak? Some of the protein might, if it's more protein than your body needs. But generally, it's not. In fact poultry, chicken has more protein in it than beef. Most people try to eat lean chicken breast, they don't realize they might be overproteining themselves.

Of course the egg on the left with some kale, and the tomato behind it is a fruit. That's a little bit, but it's not gonna raise your blood sugar that much. We understand specifically again, foods ability to feed cancer versus deprive them of their necessary fuel source.

49:55 - Oxidative Stress... how to reduce free-radicals and minimize cell damage

Barb: Then we talk about oxidative stress. Oxygen is a very reactive element. Oxygen derived in chemically reactive molecules are what we call free radicals. Every time we're breathing in oxygen, we create free radicals but our body, our cells have built an ability to withstand that.

Unfortunately, the more sugar we eat, the more of a sugar burner we are, that creates a lot of oxidative stress.

That's kind of good, because even cancer cells can succumb to oxidative stress. But what are those free radicals doing? Why are they so deadly? Well, because they're missing that electron, they ricochet all over the place, they're trying to steal an electron from somewhere.

They're very destructive, and it causes a chain reaction of negative chemical derangement or corruption. That results in widespread cell damage. We do not want an overabundance of oxidative stress, but this is exactly what our medical community will use to help rid ourselves of cancer cells.

51:06 - Why radiation therapy uses free-radicals to kill cancer cells

Barb: Radiation therapy is designed to overwhelm cancer cells with free radicals. Then cancer cells succumb to that. They hopefully die off if they're small enough, and weak enough, which is interesting because one of our SHIFTers got right to this. She was able to cut past. She had breast cancer, was SHIFTing during it all, and in the time that they were waiting to start her ...

Charlie: Chemo.

Barb: Their therapy treatment? I hate using the word treatment, it makes me crazy, but her cancer cells had shrunk enough that she skipped over chemotherapy and went right to radiation.

51:55 - How to increase radiation therapy effectiveness

Barb: Let me go here again, so radiation therapy, cancer cells succumb to free radical bombardment. However, what can happen?

Glucose, if we're eating it that way, it fuels and fortifies the cancer cells resilience, so radiation’s effectiveness gets downgraded. What happened to one of our SHIFTers? She wasn't fueling with glucose, she was fueling with ketones and fat more than glucose.

What was her effectiveness with radiation? Way up, because she was doing two things. Bombarding with radiation, and keeping those-

Charlie: Starving.

Barb: ... cancer cells starved. Keeping them unfuelled, keeping them weak. Keeping them weak.

52:35 - Are we Fortifying Cancer with an arsenal of antioxidants?

Barb: Let's go to antioxidant arsenal, the idea that we can maybe fortify. The concept is, I've heard this, we can fortify our immune system so strongly that cancer can't win, right?

The conventional view point is that vegetables, and fruits, and supplements. Eat more fruits and vegetables, we all hear this. They're not the same category. Fruits and vegetables are both carbohydrates, but they're very different from one another.

Vegetables are nutrient dense, with less glucose. Fruits aren't as nutrient dense as we think, and they have a lot of blood sugar. Fructose to glucose, okay.

Or taking supplements and large amounts to suppress cancer’s ability to survive. But if you read these scientific research papers, they say that the cancer cells can use the oxidants too, the anti-oxidants also to fight off.

Are we actually fortifying us, or are we also fortifying the enemy? The idea here is just deprive them of their fuel, right? Okay.

53:44 - The Insanity of Exercise

Barb: So let's look at exercise and cancer, which I call the cycle of insanity as a sugar burner.

But interestingly enough, when we're exercising like these people, running marathons, doing the treadmill for an hour pushing ourselves, extreme exercise. If our muscles are overtaxed, and we know what that feels like. It builds up that lactic acid. Isn't it interesting that lactic acid can be recycle into glucose?

How scary is that? So I'm exercising, and supporting cancer cells? Again, if we had a cancer situation, it's gonna demand glucose.

54:27 - How to exercise to challenge cancer

Barb: What can we do? Can we exercise? Yeah.

There is a way to exercise, and our SHIFTers already know this. To challenge cancer cells, we just need to exercise easier.

It doesn't mean you can just go for a walk, but depending upon your fitness level, just don't push it. Gentle walking is a beautiful thing after a meal, why? Because it sweeps glucose from our bloodstream into our cells to be used for energy, and will deprive tumor tissue because your cells are gonna demand it for movement.

Stimulated muscles actually reduce our pancreas' need to put up too much insulin. What I'm trying to say is the stronger your muscles are, the more insulin sensitive they are. Therefore insulin requirement is less.

It's a beautiful way of lessening, again that insulin that's so necessary to cancer cell growth.

All these things stack in our favor, right? That's why it's complicated. It's difficult to in the scope of what we're talking about now to really address it.

55:37 - Why stress is cancer supporting

Barb: Let's talk about stress, because that was one of the last things we were talking about there. Stress can be cancer supporting, let's look at why.

Stress drives another hormone, we've all heard. Cortisol is a hormone, that's our fight or flight hormone. When we're stressed, we feel like we either need to fight somebody or run away. Phew, we know that one, don't we?

When we have long-term chronic stress, that cortisol is always present. The interesting thing is that when we're in that fight or flight, look at this. Cortisol is gonna trigger glucagon, another hormone to convert.

It's gonna tell the liver to convert the stored glucose, glycogen back into glucose and put it right back into the bloodstream, because think about it, when you're scared or upset what happens? I need to run. Your body has pathways in place that will make sure glucose gets back into your bloodstream.

Cortisol indirectly triggers more insulin because now your bloodstream has more glucose in it. Now we have more glucose and insulin situation to feed cancer cells.

That's why I think it's so important that everyone understand how cancer cells work. Again, this is my fifth grade version of it, but at least it gives us a heightened awareness of it all.

56:58 - How cancer cells protect themselves from stress

Barb: What we see next is the cancer cells use large amounts of glucose to help protect themselves, as we said, from that oxidative stress. When blood glucose levels are low, that protective mechanism, it gets broken, or it's just impaired. It doesn't work as well.

57:18 - The SHIFT domino effect on cancer

Barb: Now there's a domino effect of shifting to a ketogenic way of eating.

I'll get into this more inside our real program. It's beyond the scope right now, because we're already almost at an hour and there's a threshold for learning, right? But let's think about this. You already have learned this. Shifting the way we're eating actually lowers our blood sugar, so it reduces insulin, two wins, which inhibits that insulin growth factor we talked about. When we have low insulin, and therefore low insulin growth factor hormone, believe it or not that lessens another hormonal driver of cancer.

It's called TAF, tumor angiogenesis factor. What the heck is that? Tumor angiogenesis factor. That will also be lowered. So what is that? What that is, the TAF tumor angiogenesis factor, that's what helps cancer cells secrete. It's what cancer cells actually secrete, and it builds their own blood vessel supply network. Doesn't that sound like something from a horror movie, an alien? If blood sugar is reduced, and insulin is naturally reduced because of blood sugar. IGF is gonna be lowered, and that's gonna lower the cancer cells ability to secrete that TAF. It's not gonna be able to develop its own supporting network of blood vessels. You see why this tips the odds in our favor?

Next thing we think about is low glucose and minimal blood vessel support network leaves that cancer cell unable to hold up against that free radical damage. It's just not getting enough fuel. It's not getting enough glucose. We do not want to support not only as fuel, but its mechanism, its support, right?

When we SHIFT our diet from relying on glucose to relying more on fat in our diet again, a break down of fat for energy produces what are called ketones. Basically ketones actually support the gene expression that helps cells turn that apoptosis on. What was that, apoptosis? Remember the very first slide? The very first slide was about what? I can hear you saying it…Cell suicide. The ability for a cell, when it goes rogue, or becomes deranged, to die. Should be naturally in place, but if we're in a high glucose situation which our body is not designed to be in, that's not gonna be working. If we're in a low glucose situation with high ketones, that's gonna be working. Okay, I'm done.

60:00 - What's Next?

Charlie: That was awesome. I've been hanging around you for 30 years…

Barb: He doesn't know what I know.

Charlie: I continue to be totally awed how you connect the dots here.

Barb: Eighth grade science teacher. I know there's teachers out there listening, it's what we do. We can't help ourselves. If our students don't understand the concepts, they cannot apply them. This is all about simplifying the concepts. We're not talking on doctors terms, medical terms, we're not at hospital level here. We're talking, you and I, conversational. We can actually connect the dots, and take action, and motivate ourselves. Because when with see it, it's like if you see something in your mind, you can do it. You can't say there's no motivation. Thank you, that was very nice of you.

Charlie: Yeah, yeah. A lot of you are probably asking at this point, "All right. Wow. That was a lot." I know you walked away with some great nuggets of information, and you could begin making changes right away.

Barb: Absolutely, yeah.

Charlie: There's no doubt.

Barb: Any less carbohydrate is a win.

Charlie: But when it comes to something like cancer-

Barb: It's more fun, it's easier.

Charlie: ... well my goodness, you don't wanna just go halfway. That's when we talked about developing this program where Barb, as I mentioned earlier, really gives you the nuts and bolts.

Barb: There's more to it. There's more to it.

61:57 - The Cancer Alternative Program

Charlie: The “what’s next” is helping you truly understand how to become an ACE, an anti-cancer environment, and we have made it as easy as possible to get this information.

Not only in your hands, but we ask you to share it with friends, family. Get the word out there, get them to SHIFTin30days.com so they can get 30 days free of SHIFT membership, get access to this very important program, and then decide if they wanna stay. It's just $9 a month as I mentioned earlier. To get access to this program go to shiftin30days.com. You'll fill out the form, the moment you click the go button, you will get access to the 21 step program, which is what the cancer alternative is built on.

Barb: It's the base.

Charlie: It's important that you begin that 21 day program right away, because when Barb begins the cancer alternative program, you're gonna learn a lot faster if you already have that foundation course.

Barb: It's all based on that foundation. It's like pre-algebra, you gotta get it done before you can go to algebra.

Charlie: Shiftin30days.com. The URL is right on the page, if you have any problems whatsoever, or have questions, call us at our 800 number (888) 477-4300 and if you're wondering what is this SHIFT membership all about, as I mentioned, it's 30 days free, then it's just $9 a month. You can cancel any time, you can cancel on day 29 in 23 hours and 59 minutes, and you won't be charged. We're not here really. We want people involved who need the help, whether it's fighting cancer or pain, or type one-

Barb: We have seen it work.

Charlie: ... or type two, and on, and on, and on. It's a very, very comprehensive program.

Barb: But simplified. It's simplified.

Charlie: As you know, the way Barb's simplified it tonight for you. The membership includes everything. Meal plans as you can see, every week there's a new meal plan. If you're into that type of thing, you want someone just to tell you what to eat, it's there. Most of our members use it as a guide. It doesn't mean you have to eat everything on a meal plan-

Barb: Yes, we will not tell you what to eat. We'll make suggestions, but this is ... you will know. You will know what to eat.

Charlie: You get crazy easy no hassle recipes. Again, you don't have to use any of these recipes.

We have members who have never touched a meal plan or a recipe, they just know what to do because it's so darn easy as you'll find out. But if you're really into doing some different things, I know the SHIFT pizza is awesome. It's like our Friday night thing.

Barb: Some of those big game changers. We've troubleshot them. It's interesting, because some of our SHIFTers have shared their recipes. It's a nice community, its been great.

Charlie: There's also additional resources that you get access to. We have every ... this is important. Every Monday at seven o'clock in the evening, east coast time, if you're at various parts of the country or the world, keep that in mind. We do record them, so if you can't make it for whatever reason, you can always go back and watch the recordings. But Barb does a live coaching session, and this as we've talked to our members, certainly the 21 step program is the number one reason for being involved.

But a close second is the ongoing support from Barb. She's there to answer questions, to tweak SHIFTs, and to provide support, and hear successes, and work with those who are having challenges, and everything in between. That's something you'll have access to, we have a private Facebook community where you can get support 24/7, ask questions.

Our 21 day program. I mentioned that earlier, this is the foundational piece the moment you become a SHIFT member, it won't cost you anything for the first 30 days. You will get step number one, you'll get day number one, you'll get 21 days of the program each day a video arrives. It's sequential. One builds upon the other, upon the other. They're very entertaining, and lightening. They're short and sweet, so you don't have to spend the whole morning watching a video.

Barb: It's broken down.

Charlie: Yep, yep. They're in bite size nuggets that you can take and learn from, and make changes. You had Debby Conway, who on our Facebook live show she just joined SHIFT last week, and she said already, "The bloats gone, I'm losing weight, I feel energized."

Barb: Energized, yes.

Charlie: You will begin to feel all that.

Barb: That's the beautiful thing. You will feel it very, very quickly, and then you're in. You're like, "Wait a minute. I'm gonna keep going." That's what happens.

Charlie: Of course when we're talking becoming an ace, it's all about the main goal. Forget about weight loss, right? We wanna create that hostile environment for cancer. Then yeah, hey, if I lose a few pounds in the meantime, then the fact-

Barb: It's more about the energy, and the priority, and the loss of the cravings. All those mean that you are not feeding cancer cells, right? Because weight loss, you're not feeding cancer cells.

Charlie: Again, shiftin30days.com it's really easy, click the button, fill the form out, click submit. You'll get the email, you'll get the invitation to the Facebook page, you'll get the invitation to our Monday night calls.

Here's a couple stories here. These are a mom and two daughters that SHIFTed. I know, and there'll be folks that are watching today with husband and wife. I know a husband and wife team watching this, I know there are others who have kids, and they want the SHIFT benefits to flow down what you call the ripple effect. Heres a perfect example of the ripple effect.

Barb: One started, it moved to another, and then before you know it they were all involved. Again, we have cancer, rheumatoid arthritis and diabetes represented here. Not to mention just other kinds of arthritic pain, just lackluster energy, food cravings. All the things that are typical with menopause, or middle age, or as we get older.

All three of them are solving their quite specific chronic condition with the same formula. That's a beautiful thing. Everyone gets impacted positively. It can go the gamut of young people all the way through to 90 years old.

Charlie: We've even had athletes as teenagers, and we've seen dramatic improvements in things like their race times. When you optimize your body, which is-

Barb: It works optimally.

Charlie: ... what SHIFT is all about, whether you're 15 or 55, or 85. You're gonna benefit from it. There's Donna, who's now lost over 40 pounds. But the cool part about Donna again, we talked about the ripple effect. Her husband, he's down to a weight that he hasn't been down to since college.

Barb: That's been a common thread with our guys.

Charlie: Donna had fibromyalgia, suffered for 10 long years. Could barely get out of the bed during winter months. In two weeks, she let us know, "Hey. My fibromyalgia symptoms are almost non-existent." Then recently in one of the coaching calls a few months later she says, "Get rid of almost, or non-existent. They're gone. Fibromyalgia is gone. And oh by the way, I'm now down 40 pounds." I mean her before and after photos are amazing.

Then we talked about Susan earlier. When we first got involved with Susan, she was not mobile. She was in a chair. She went to go shopping, she had to bring one of those carts. Forget about cutting the grass. Now she's telling us, as you can see there, telling her son, "Hey forget it. Don't tell Isaac to come over and cut the grass."

Barb: Her grandson.

Charlie: "I wanna do it." Which is pretty cool.

Barb: Living again.

Charlie: Yeah. We want you to be involved in this, obviously in SHIFT, and certainly we can help you on the cancer side. We're excited to bring this program out there to launch it. We're making it as easy as we possibly can for you to be involved. Go to shiftin30days.com.

Barb: We're here for you.

Charlie: Sign up for that, and we will get you involved in the program. Let me just check.

Barb: We appreciate you being here this evening, and hanging through to the end. Thanks for that. When you're going through something scary like cancer, I know myself when our daughter was diagnosed with her situation. There's no pause button in life, no one jumps in and takes the reigns for you, unless you're a child, and your parents do.

Who's gonna roll up their sleeves and do the research? I was devouring anything I could get my hands on. I didn't care whether again, it led me to a dead end, or whatever. It just was information. That's at least what I hope we've been able to do for you this evening. Just give a little more knowledge again, at a level where we can have a conversation about it, and actually be able to visualize it. Science can be complicated.

Charlie: All right. Well we will end it there, and just to ... bear with me one second. I'm looking for my windows here. That's what I wanted to find. All right, awesome.

Barb: Some good comments, but no questions right now so we're good. Charlie: What I was gonna say is those of you, if we missed the comments, when you come Monday night we'll answer all the questions then. You can send us your questions via email at [email protected] We will answer them on our Monday night calls, again if you can't make the Monday night calls, that's okay. We'll answer them, and you can just watch the video, the recording.

Barb: We're here for you.

Charlie: Thanks for attending, we'll see you guys soon inside. Take care.

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